It’s not just an ad line, or a feeling, or an idyllic notion. It’s the truth, the whole truth, and we have the science to prove it. All the nutrients found in Irish Dairy as part of a balanced diet can make a valuable contribution to your well-being. And when something nutritious tastes this good, you want to tell the whole world. That’s what our latest campaign is all about.
Working across TV, Radio, Online, and Outdoor, we created a series of rib-tickling commercials to reflect the benefits of a healthy and loving relationship with Irish Dairy. Each communication shows our protagonist placed in a classic romantic scenario, however each time we reveal the object of his affection is actually an Irish Dairy product.
But this isn’t some silly fling. Oh no, this romance goes both ways. That’s because choosing three servings from the Milk, Yogurt, and Cheese food group each day means your body can enjoy the loving embrace of essential vitamins and minerals, including calcium, protein, phosphorus, B vitamins and iodine.