THE WORLD’S LUCKIEST COWS?
They’re fed on a pasture-based diet – most likely, fresh, green grass. Where possible, they get to enjoy the great outdoors. Their welfare is constantly monitored. Every imaginable measure is taken to ensure that Irish cows experience a good quality of life. It’s been proven that well-cared for cows are more profitable. By looking after our cows, we’re looking after our industry.